Brand, Venue, and Private Event Consulting. Liqour Brands, Bar Programs, and Specailty Cocktails, Los Angeles

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Alex Straus, a New York native, and now member of the renown Bon Vivant family, could be considered one of the pioneers of the Los Angeles cocktail community. Bringing culture, history, and charm from the big city, Alex got his start at East Side Co., learning under the renowned Sasha Petrarske (of Milk and Honey fame). After working under him for over 2 years, Alex was approached by the owners of Tao ( NYC & LV ) to set up and supervise a fresh fruit cocktail program at their new pool concept, Tao Beach. He accepted, and after working a wildly successful inaugural year, he was ready to take on a new market farther west.

Meeting with Todd English enterprises in Los Angeles, they discussed Beso, Chef Todds newest restaurant with Eva Longoria. Alex agreed to be beverage director and wrote the fresh fruit cocktail menu and put together a diverse spirits catalog, which was very well received by press and public alike, and is still in place today. After almost two years, Straus decided to take his show to the Ocean and has assembled the cocktail bar on the roof of the historic Shangri-La hotel in Santa Monica named Suite 700.

Being named the cocktail director of Hemingway's Lounge, Alex wrote the fresh fruit cocktail menu, training and overseeing the entire bar staff in execution, education, and cocktail history.

Alex's most recent project has been the opening of Vodvil, where he is putting the bar program in to place and has created the cocktail menu for the new gaming concept. opening on Fairfax.

Consulting for numerous brands, venues and continually pursuing his spirit & hospitality education, keeps him busy when hes not shaking drinks at Hemingways.

Services

The

Cocktail

Consultant

Venues
Brands
Private Events
Wedding Consulting
Training and Education

Venues

D&D Cocktails has created cocktails for restaurants, bars, and brands alike. We create anything from one brand-specific cocktail to cocktail pairings for dinners to entire cocktail menus for any number of venues.

Brands

Consulting on location specific and national marketing strategies for any brand, Straus has helped many brand gain a foothold in this ever changing market. Managing promotions and incentives on a local level is certainly Straus' specialty.

Private Events

Alex Straus has orchestrated cocktail menus for some of the country's largest most high profile events.

However, Straus has been in attendance at many high profile events where there was a glaring shortcoming amidst the lavish food and decor- quality cocktails! Fortunes were spent on preparation, location and food, yet not nearly enough thought was put into the cocktails served. Straus has seen countless spirits brands and venues not properly presented, short changing valuable tastemakers in their cocktail experience.

In response to this obvious void, Straus curated a team of talented and beautiful mixologists. This team is equipped to work the largest events all the way down to the smallest brand tastings or parties. They have all been hand-picked and trained by Straus himself. Along with mixology for events, Straus and his team can create a cocktail menu pared to the event, batching recipes, sourcing necessary ingredients, and mass producing for speed of service while maintaining the same integrity and quality as a single hand crafted cocktail.

Wedding Consulting

Specialty cocktails add a high end, personal touch to your wedding.

Alex has done the cocktail menu's for some of the most well known Hollywood hot spots and has worked with the celebrities and upscale clients alike to create perfect nights and beautiful memories.

"I have done quite a few weddings and it really is a joy to create something unique for such a special celebration.

Something that has never been tasted anywhere in the world, and you can enjoy and create a sense-memory through a cocktail & always remember your wedding day. Quite amazing.

I look forward to hearing from you and wish you both the best." - Alex

Training and Education

Training, teaching bartenders a love of not only 'mixology' but a love of the trade. Putting pride back in a very old and storied profession. Training on spirits, their creation, their history and difference between them all. Service training, the art of becoming a host and a guide for your guests evening, how to create a lasting experience. Cocktail creation, balancing cocktails, and their history in world culture. Straus understands that training is the one thing that separates good bartenders from great bartenders. Having worked for the highest grossing venues in the country, to the smallest most acclaimed cocktail bars he has found a balance of both in his training.

Clients

The

Cocktail

Consultant

Tao Beach LV

East Side co NY

The Hotel Gansevoort NY

Beso LA

Drai's Hollywood Shangri-la Hotel LA

The Wilshire LA

Hemingways LA

Vodvil LA

Eva Longoria

Pussycat Dolls

Oprah

Hayden Panettiere

Vogue

CAA

Ludacris

Travis Barker

Gypsy Kings

Victoria's Secret

US Weekly

KTLA

Heidi Klum

XBox

Grey Goose

Akvinta Vodka

Skyy Spirits

Cabana Cachaca

Herradura Tequila

Kubler Absinthe

Right Gin

Ocho Tequila

Gran Sierpe Pisco

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The

Cocktail

Consultant

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Contact

The

Cocktail

Consultant

Alex Straus

Tel: 1 917 887 2841

Mail: thecocktailconsultant_gmail.com

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ph. 917.887.2841 thecocktailconsultant_gmail.com